In case you’ve by no means met an Apple fanboy, let me introduce you to … me. For the previous 14 years, I’ve purchased numerous Apple merchandise. iPods, iPhones, Apple Watches, AppleTVs, Mac Studios, MacBook Professionals. You identify it, I’ve in all probability purchased it, or a minimum of used it.
And there’s a very good purpose for that. Apple stuff simply works. It’s straightforward to go from machine to machine and know what to anticipate.
So when Apple introduced its September “Far Out” occasion, I used to be excited, as I normally am. However after a spread of bulletins that included the brand new iPhone 14 collection, right here’s why I received’t be upgrading my “archaic” iPhone 12. And why you would possibly need to rethink your buy, too.
The place Apple faltered
1. Lack of innovation
For some time now, there’s been an absence of innovation popping out of Cupertino. Evidently as an alternative of bringing new merchandise to market (with a number of exceptions, just like the Apple Watch), Apple has taken what different corporations are doing and is solely enhancing on them to make the options higher.
The At all times-On Show, as an example, has been in Android telephones for years. A 48-megapixel sensor? Once more, high-resolution cellphone cameras have been round for some time.
Have a look at what Samsung, Google and Sony are doing. They’ve higher sensors and extra highly effective computational algorithms. Heck, Sony’s Xperia line is really ground-breaking in terms of images, generally rivaling what you may get with their common cameras (and dealing with them for an awesome expertise, too). And Samsung’s ISOCELL sensor? Wow. Simply wow. It takes low-light and element to a complete completely different stage.
2. Deep Fusion is absolutely simply Apple’s model of HDR
Now, I applaud Apple for getting out of utilizing “HDR” as a lot because it has prior to now. HDR has a foul connotation with it, however that normally facilities across the “HDR look,” not the method of mixing bracketed photographs to create an HDR picture.
Deep Fusion, as Apple describes it “merges the perfect pixels from a number of exposures into one phenomenal picture.”
So, how precisely is that completely different than HDR?
3. New options which may not be absolutely baked
Whereas watching the keynote, I noticed that certainly one of Apple’s core options they had been pushing — Motion Mode for video — didn’t precisely work completely. It was nonetheless shaky. Certain, it considerably reduces the shakiness, and it has its use instances. However why couldn’t Apple enhance on this much more, by machine studying?
And for individuals who want a real “motion mode,” wouldn’t they depend on one thing extra possible, like a GoPro, as an alternative?
4. The place are the groundbreaking options?
When the iPhone 13 Professional was introduced final 12 months, there have been some actually groundbreaking options in that cellphone. Cinematic Mode lifted the talents of the iPhone’s video system to new heights. Macro Mode made it simpler than ever to seize up-close objects.
However this 12 months, there appears to not be that massive, groundbreaking characteristic that can change the sport for thus many. This feels extra like an iPhone 13.5, slightly than an iPhone 14.
One of many rumors in regards to the iPhone 14 Professional was that it was going to have some sort of astro mode. Which loads of smartphones have already got. However there was no point out of this within the keynote, regardless of the “Far Out” identify of the occasion eluding to this closely. It could’ve been nice to see Apple’s implementation of this, and put one thing like OM Digital Options’ Starry Sky AF characteristic within a smartphone. However we’re stored ready as soon as extra.
5. Dynamic Island is cool, however who got here up with that identify?!?
Alright, so this won’t be a purpose why I received’t purchase the iPhone 14. The Dynamic Island characteristic, which mainly turns the pill-shaped space on the high of the iPhone 14 Professional telephones right into a mini notification space, is cool. There’s loads of potential right here. But when that’s your main characteristic … and you give you the cheesiest identify for it ever? That’s not sufficient to entice me.
Why Apple continues to be my go-to for tech
Regardless of my emotions in regards to the iPhone 14, Apple will proceed to be my go-to for tech. The Apple Watch Collection 8 — in addition to the Apple Watch Extremely — is in a league of its personal. No smartwatch comes near Apple’s dominance on this area, and the brand new options added are definitely welcome to many.
Apple computer systems “simply work.” My Mac Studio has been my final dream machine since I first obtained it, and continues to be my advice for inventive professionals.
Apple HomeKit is essentially the most privacy-centric of all of the sensible dwelling ecosystems on the market. It really works nice.
However for the primary purpose that my Apple tech “simply works,” that’s the rationale why I received’t be upgrading my iPhone 12. Hopefully subsequent 12 months Apple can push the boundaries a bit extra, as a result of this 12 months’s lineup is a critical let-down.
What do you suppose? Is Apple’s iPhone 14 lineup sufficient to get you to improve? Tell us within the feedback beneath.